THE BOX

I love this TV spot from Age UK . Aging seems to be a theme on my blog of late. I blame the inspiration for this post on my co-worker, Rob Frasketi, who recently sent me a link to this amazing commercial. In our business, it is rare that we produce art. But this is art. And its message is powerful. It encourages everyone to embrace aging and seize the day. The narrative features a poem by acclaimed poet Roger McGough and is voiced by actor Sir Christopher Lee, a gentleman who knows something about aging at 92 years of age. McGough’s poem was written specifically for this campaign. (As background, Age UK’s mission is to inspire, enable and support older people to help people make the most of later life.) Now, tune out all distractions and enjoy the spot:

My favorite lines from this video:

“Time flies they say…